Let's Talk about Gillette's #thebestmencanbe
Poor Men everywhere, my heart bleeds for you.
Gillette have recently come out with an advert that has the message to stop excusing bad behaviour with the saying ‘boys will be boys’. The advert says “we believe in the best in men” and while there are good men in the world, there is still a long way to go. Personally, I loved the advert and it actually made me a little bit emotional. But, of course it would I’m a woman after all aren’t I? We’re ‘emotional’. Ha!
But as you can imagine, men went absolutely nuts. How dare they point out THINGS THAT ACTUALLY HAPPEN, right? How dare they show men brushing off bad behaviour, harassment in the workplace. How dare they promote the message to be a good human being so the boys of today will grow up to be good human beings too.
A lot of the outcry came from men saying “not all men are like this!” and I feel like they didn’t watch the advert all the way through. The advert shows MULTIPLE men doing good things, but clearly, they chose to ignore these because the advert brings to light some of the shitty things that SOME men do. Some people even went as far as to smash up their Gillette razors, saying that not all men are the violent scumbags like in the advert. Oh, the irony.
Part of me was laughing at the men’s outcry of being stereotyped into one box. I mean, it’s not like it’s been happening to women in advertising FOR YEARS, right? Like honestly, I can’t image how it would feel to watch an advert which implies I could improve myself. I’m so upset for you, men, it must be so heartbreaking for you. PLEASE, we see it every single day. At least your razor adverts have some sort of depth to them, ours just depict a thin, toned - but not too toned! Tanned, but not tanned enough to be a diverse woman shaving her ALREADY HAIRLESS LEGS. There’s also probably some song alluding to sex in the background as well (*cough* “I’m your venus, I’m your fire, your desire *cough*).
So please, just chill for a second and really think about what the advert is trying to tell you. It’s not calling all men bad people, it’s encouraging you to be MORE like the men doing good in the advert. And if you’re angry about it, fine, no one can change that but just remember that we’ve had no choice but to deal with women being stereotyped for years. And if you’re really serious about boycotting Procter and Gamble products, here’s a list of all the things you have to give up: Pantene, Olay, Head & Shoulders, Tide, Crest, Herbal Essences, Pampers, Always, Vicks, Old Spice, Ariel, Downy, Gain, Swiffer, Aussie, Febreeze, Mr. Clean, Ivory, SafeGuard, Clearblue, Secret, Charmin and more! Have a nice day.