Do you ever feel like you've missed the boat on Instagram?


How I grew my Instagram from 0-36k

When I started playing with Instagram seriously about a year ago one of my goals was to get interviewed on Sara Tasker's podcast #HashtagAuthentic.

Guess what?

That interview is now up and I can tick another life goal off my list.  You can listen here.

Things we talk about in this episode:

  • The Instagram weekend hashtag project (the challenge Instagram share each weekend on their account for people to join in with, with features for the best. Check their account on a Friday evening/Saturday morning for the announcements.)

  • Cultural sensitivity and handling social media backlash

  • Choosing a theme and following a new direction

  • Creating content specifically for Instagram as a growth strategy

  • The importance of a social media following for getting a publishing deal

  • Bookstagram as a marketing tool for the publishing industry

  • The ways a specific theme can help make running an Instagram account easier

  • The importance of targeting a specific and relevant audience for your future goals

  • Judging books by their cover

  • My Instagram class, The Insta Retreat, and how Bronte applied the lessons to grow her own account.

  • The importance of a killer 'top 9'

  • The publishing industry's slow incorporation of the world of social media

  • The value of building your own audience, no matter what.

  • Separating our self belief from our Instagram stats, and not sweating the posts that don't hit the mark

  • Photoshop, altered reality, and where it sits in the grand scheme of photography and creativity

  • Sharing behind-the-scenes, to help people understand what goes into perfect or dreamy imagery, and 'photoshop literacy'.